Notes from reading "Let's do it". (edited title)
33% New Ventures, 33% promoting, and 33% fighting fires (Taking care of business, a.k.a TCB)
Whatever you sell – Identify your market: research with people, see the potential and explore growth. Get out outside –meet people, ask questions! Look for government subsidies
· Do it big, easy
· Buy or Find a better idea/way/product/system
· Small slices of big pies or control a market with DEMAND
· Sell the sizzle, hype, dream, hopes
· Reward is found in managed risks
Communication is key to good business – every business opportunity begins with a conversation.
Advertising works – promote yourself, get free publicity. Be bold but don’t gamble.
Plan, Prepare, Train –then do it until it works. Know when to sharpen the axe, and when to swing it.
Fear is the opposite of success. Challenge yourself- challenge the big mountains.
Watch out for dirty tricks – complain loudly and fight hard.
Regret leads to guilt, a deadly anchor.
Education is about growth – as long as it doesn’t stunt growth.
Don’t lead sheep – run with wolves.
Have fun working and move fast.
Do the right things for the brand.
Build on your successes- use profits to grow.